White Desert Collection

The White Rann of Kutch

The White Desert.  The Great Rann of Kutch.
A vast, blindingly bright salt desert that stretches as far as the eye can see, while copper bells and clattering hooves behind you indicate another bedazzled camel, or perhaps a donkey or horse-drawn cart, whisking giggling honeymooners or neon-clad family groups off to chase the horizon.  

The very mention of Kutch (also written as Kachchh, which is fun to try and pronounce) invokes an awed reverence amongst textile fans the world over.  This colourful and culturally rich district in Gujarat state, close to India's border with Pakistan, was once a major trade hub and still remains a vibrant meeting point of different people, faiths, traditions and languages.  While nomadic and semi-nomadic communities have largely settled in the last hundred years, distinct tribal handicraft skills have been passed down through generations.  Kutch is home to artisans renowned for their talent in embroidery, printing, weaving, leatherwork, metalwork and pottery; techniques that honour the past but also, excitingly, continue to evolve to this day.

Every region of India offers an astonishing candyland of textile arts but when choosing where to root Gold is a Neutral's very first collection there was never a doubt: it had to be Kutch.  I've barely scratched the surface of the staggering wealth of textiles being created there, but take it as a glimpse into a world of possibilities – one I hope to keep returning to!

Saddle up for more Kutch adventures on the blog.