PERSONAL INFORMATION WE COLLECT, AND HOW IT IS USED
What information do we collect?
We might collect or receive personal data from you via our website, forms, or brand pages on social media or otherwise. Sometimes you give this to us directly (e.g. when you contact us, when you purchase from our Site), and sometimes we collect it (e.g. using cookies to understand how you use our Site). What information we collect from you depends on the interaction you have with our company.
Ordering from our Site
When you order from our Site we collect all the details necessary to process and fulfil the order. These include: name, email address, phone number, postal address, and card details or payment information.
We use this information in the following ways:
1. To process and fulfil your order
2. To contact you about your order
3. To create reports and analyse customer behaviour
4. To send you more relevant marketing material (if you’ve opted in to our newsletters). This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our site and to provide you with personalised marketing.
If you do not opt in to our marketing emails, we will not send you marketing material. However we will still email you details about your order. The lawful basis for contacting you and storing your data is ‘legitimate interest’.
Opting in to our newsletter
When you opt in to our newsletter (either through the field on our Site or by ticking the opt in box when checking out) we collect your email address. We use this to send you our newsletters, including offers and promotions. When you opt in we will send you a welcome email to ensure you want to receive our newsletter from us.
If at any time you wish for us to stop sending you our newsletter, you can click ‘unsubscribe’ at the bottom of any email we have sent you. You can also contact us at firstname.lastname@example.org and request to be removed. After unsubscribing we will still send you appropriate transactional emails and emails regarding changes to our Site, policies or company.
Interacting with our customer services team
In order to offer a complete service we will also store data and records from any interaction with our customer services team. We may refer to these at a later date to improve the website and your experience as a customer. As with all the data we store we will keep these records securely.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. For more information about cookies, please visit www.allaboutcookies.org.
SHARING YOUR PERSONAL INFORMATION
We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so. In some cases we need to share your data with third parties in order to fulfil the services we offer. However these parties will only use your personal information to fulfil our services. We do not allow our 3rd parties to use your information for their own marketing, to fulfil services for other companies or to pass it on.
We use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.
When we are legally obligated to we may also share your personal information with governmental and law enforcement agencies.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
LINKS TO OTHER WEBSITES
When you click on links on our Site, they may direct you away from our Site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
We keep all personal information we have for as long as we need to provide our services. We are under obligation to keep all transactional data for 6 years. We may keep it longer than this if we still require it for trend analysis and reporting unless you request for it to be deleted.
Upon request we can remove your account from our systems but we will still need to keep all transactional data until the 6 years is up. We keep your personal data until you request your data to be removed from our marketing database.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
Gold is a Neutral, PO Box 1234, St Albans, AL1 9HW, United Kingdom.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the data protection supervisory authority in the UK (www.ico.org.uk).